On May 22nd, the first lecture of the"Application of Styling Design in the Development of Intelligent NewEnergy Vehicles" series of academic reports was successfully held at theModern Transportation Engineering Center 8b222. The School of Mechanical andAutomotive Engineering invited Alex Miklosi, a renowned automotive stylingdesigner in the industry, to give a presentation on the theme of "TheEvolution of Styling Design Caused by the Transformation of the AutomotiveIndustry". The report is chaired by Professor Lu Weiyi from the School ofMechanical and Automotive Engineering。
This series of academic reports will beconducted in three stages. In the first report, Alex Miklosi focused on thestyling design in the development of intelligent new energy vehicles andintroduced to the attending teachers and students how car styling has evolvedinto today's modern standard aesthetic. Alex Miklosi showcases the evolution ofcar styling from the 1920s to the present day. During this process, automotivestyling design was influenced by various factors such as aircraft stylingdesign, economic development level, industrialization process, and automotivefunctional development, ultimately evolving into the form of automotive stylingwe have today. Automotive styling design and engineering design are alsoinseparable. Alex Miklosi introduced the design and engineering aspects andtheir roles in product development.
Afterthe report, our school's teachers and students had a lively exchange with AlexMiklosi on cutting-edge professional issues. Facing the questions raised byclassmates about the changes in styling design brought about by the functionalevolution of intelligent new energy vehicles, Alex Miklosi patiently andmeticulously answered them one by one, enabling students to have a deeperunderstanding of the direction of future automotive design development led byhigh-tech.
Thelaunch of this academic report not only brought an academic feast to ourteachers and students, but also injected new vitality into the development ofrelated majors in the field of automotive design. Through in-depthcommunication with Alex Miklosi, teachers and students have gained a clearerunderstanding of the application of styling design in the development ofintelligent new energy vehicles, as well as a clearer grasp of the futuredirection of automotive design.
After the report, Alex Miklosi alsovisited the laboratories of relevant departments for on-site academicexchanges.
This academic report is jointlyorganized by the Department of Automotive Service Engineering at the School ofMechanical and Automotive Engineering and the Shanghai New Energy VehicleVibration and Noise Evaluation and Control Professional Technical ServicePlatform. The report is supported by the 2024 Foreign Expert Program ofShanghai University of Engineering and Technology.
Speaker's profile: Alex Miklosi,graduated from The Center for Creative Studies College of Art and Design in theUnited States, majoring in Industrial Design. He has worked as a productdevelopment expert for Lincoln and Ford in the United States and Europe for 11years. Joined Bombardier in 2000 as the Design Director, responsible for shipand navigation design for the Sea Doo brand. Subsequently, he also served asthe design director of Shanghai Chery, responsible for interior design ofglobal Chinese brands. During my time working at Chery, I participated in thedevelopment of multiple concept and production cars. These concept andproduction cars help define the brand and integrate functionality into theinterior, thereby incorporating connectivity. Currently serving as the VicePresident of Design at Shelby American, a brand specializing inhigh-performance racing design. During his career, he also taught design atmultiple universities, including the Center for the Arts (ACCD) in California,the Royal Melbourne Institute of Technology in Melbourne, Australia, andCarleton University in Ottawa.